Pre-Marketing Plan

Before your sign goes up, or any marketing begins, you must prepare your home for the marketing process. Your first step is to evaluate your property. This sounds silly but have a friend come over and inspect your home for defects. Items to consider include items such  as burned out light bulbs, carpet stains or areas that need touch up paint. Often times we as homeowners will become accustomed to these defects and not even realize they exist, but buyers will.

Areas to consider include:

• Lawn care

• Landscaping

• Driveways

• Patio equipment

• Garage

• Broken Windows

• Dirty carpets

• Clutter

• Dirty Oven

• Cluttered Countertops

The easiest and most cost effective repairs include fresh paint and clean carpet. This can mean thousands of dollars in your pocket at closing. This is especially true if you are competing with new construction.

Click here for a free report "27 Free & Easy Fix-ups.  

Another item often overlooked in the selling process is to fail to understand the selling documents in advance. Ask your Realtor for a copy of the Agreement of Sale before your home goes on the market. Your Realtor should discuss the aspects of the Agreement before an offer is received. This will allow you to make rational decisions before the "pressure" is on. To view a copy of a sample Agreement of Sale, click here.

 Click here for tips on understanding the Contract.

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